President and CEO
At a young age Mike ventured successfully into publishing & creating Nightlife and New York Sports Scene Magazines. In an effort to help expose his advertising clients to a broader market, he started Billboards on Wheels.
After much research, he discovered that Outdoor Mobile Advertising zeros in on the targeted market exposing clients to new customers the non-traditional way, using fewer dollars than cable, radio or print ads. The potential new customer cannot change the station, fast forward the commercials or throw away the ad with this new in “In your face “approach.
Billboards on Wheels have grown into a local and now a national empire helping its customers strengthen their brands and grow their own markets.