Mike Cutino

President and CEO

At a young age Mike ventured successfully into publishing & creating Nightlife and New York Sports Scene Magazines. In an effort to help expose his advertising clients to a broader market, he started Billboards on Wheels.

After much research, he discovered that Outdoor Mobile Advertising zeros in on the targeted market exposing clients to new customers the non-traditional way, using fewer dollars than cable, radio or print ads. The potential new customer cannot change the station, fast forward the commercials or throw away the ad with this new in “In your face “approach.

Billboards on Wheels have grown into a local and now a national empire helping its customers   strengthen their brands and grow their own markets.

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Joe Brigandi

Truck Maintenance Manager

Joe has been a dedicated employee at Billboards on Wheels for the past five years. His invaluable experience in truck and auto maintenance has kept our fleet of trucks up and running. Maintaining proper safety requirements keeps our trucks available for all our customers’ needs!

John Culbert

General Manager

John’s experience in sales, marketing and customer service spans over 25 years. Along with the owner, he handles all operations. He is in charge of all sales and marketing efforts. John oversees all new accounts as well as maintains relationships with existing clients.

Fran Petito

Business Consultant

Fran Petito is part of our Billboard on Wheels team as a Marketing & Business Consultant and has over

40 years’ experience in the media and publishing industries. Petito has had a vast career,

including Publisher, Corporate President, Fashion & Beauty Editor, Celebrity Interviewer, Writer &

Photographer, Marketing & Advertising Expert, Personal Safety Advocate and Mentor. Petito serves as

President of the New York Sportscene Children’s Foundation, a 501 (c)(3) not for profit to benefit and

improve the lives of children, Veterans, the homeless, those in need and to help those live happier and

healthier lives.

Petito also serves as the Executive Vice President for YES WE CARE, Inc. a 501 (c)(3) not-for-profit

charity designed to help improve the quality of life for Veterans and the underprivileged. Hands on work

is done at hospitals, shelters, food banks and live events  and concerts, and homeless ‘Helping Hands”

gift bags of clothing, personal hygiene and food donations.

Her career has included: Editor-in-Chief and President of Nightlife Magazines; SVP NY Sportscene

Magazine; Editor-in-Chief of DASH Magazine; Publishing Director and Fashion and Beauty Editor of Radio

City Entertainment Headliner Magazine. Additionally, Petito was Director of Mail Services & Media

Buyer for Austin & Williams Advertising.

Petito has served on many charity boards and is a successful team builder and spirited fundraiser. She

has also worked closely with and helped raise funds for the fight against breast cancer, children’s cancer,

domestic violence, women's rights, Veterans, homeless and families in need. Petito has been recognized

many times for her achievements and successes. Among the awards she has won include NYS Woman of

Distinction and Woman of the Year for the National Federation of Business and Professional Women.

She has been recognized by President George Bush and Governor George Pataki, as well as many arms

of the government. She is enlisted into the National Women's Hall of Fame in Seneca Falls, New York

“Book of Lives and Legacies”.

Additionally, Petito is a mentor and shares her experience with today's youth with the theme that they

can be anything they dream to be, so she encourages them to ‘Dream Big!’

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Mike Hebert

Senior Installation Technician

Mike has been affiliated with Billboards on Wheels for many years. He is our road captain and most experienced driver. He is a meticulous individual and our chief sign installation technician. Mike is very active in charitable works. He also loves music.

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Troy Stridiron

Troy is Billboards on Wheels Fleet Manager. He has many years of driving and mechanical experience. Troy is responsible for the trucks, maintenance, routing and the drivers. Troy is always available to answer any questions you may have about your campaign. He is an avid vintage car enthusiast.